Business Case Study: Flour Water Salt

Business Case Study: Flour Water Salt

 “The Skills & Growth Company* provided help with planning and finance combined with practical support to ensure I had the knowledge and tools to make sure the business was investment ready,  which meant I could turn our plans into reality.” Paul Robinshaw, Founder.

Flour Water Salt is a bakery and café  in Macclesfield born out of a love and passion for hand made bread. From corporate career to artisan baker, the business was launched by in 2009 by Paul and Eva Robinshaw from their home.

With the help of a 1970s Citroen delivery van and selling at the monthly Macclesfield Treacle Market, the bakery grew into commercial premises with a small team of bakers at Chestergate.

The business was a thriving wholesale business but offered a limited retail offering.  In 2017 a decision was made to find a retail premises alongside the bakery to incorporate a high-street café.  An empty listed building on Market Place in Macclesfield was found and work began to sensitively design and convert the dilapidated building into a new production facility as a patisserie alongside the café.

The new premises have enabled the business to grow and further increase productivity, turnover and profitability.  This growth will support the business to access new markets locally and regionally in both retail and wholesale.

The skilled bakery team of 11 is growing with the recruitment of an additional baker, commis chef, barista and porter, and with plans for more recruitment in the near future.

The Skills & Growth Company have supported the business with their growth plans by providing impartial advice through our Access2Finance service, to secure appropriate asset finance and by helping navigate through the council’s planning process.

This project shows that with determination, dreams can be achieved and the local area can be enhanced.

Paul adds  “We decided to turn a dilapidated building on Market Place into a new home for Flour Water Salt.  We have revitalised the building with our design and opened in February 2018.  We are now open for breakfast, coffee and lunch serving our own produce.  We still have our bakery at Chestergate and you can still find us at the Treacle Market”.

*Please note this case study was published before The Skills & Growth Company was brought back into the Council’s Economic Development Service.


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