Marketing

Could your business benefit from a marketing make-over?

 

The Skills & Growth Company can work with you to understand your barriers to growth and develop an effective marketing strategy. We can help you step back and look objectively at your business in order to integrate an effective marketing plan to achieve your objectives.

We can support you to identify marketing opportunities and areas of weakness so that you can developed a focused approach to marketing that is cost-effective and bespoke to your needs. Starting with a marketing audit we can help you to:

  • Assess your marketing performance to date
  • Develop a brand strategy to establish your credibility and reputation
  • Review how customers and prospective customers perceive your business
  • Look for opportunities to segment your product and services
  • Ensure you develop a consistent message across all channels – digital marketing, social media and in print
  • Analyse your competitors and seek out new market opportunities and niches to lead rather than follow
  • Implement effective marketing analytics to track your performance.

We can identify and prioritise the most effective sources of support for you, directly or drawing our trusted network of specialist partners.

We understand that all businesses are different, we’ll help you put together a bespoke package of support, and ongoing help as your business develops. Some of the marketing challenges we have helped other businesses solve include:

  • Developing a marketing strategy to secure export orders in the Far East for a small gin producer and adapt to differing cultures and etiquette
  • Integrating digital marketing into more established marketing channels for a disability access consultancy
  • Helping a bus shelter manufacturers win work from the public sector.

Featured case study

Actikem. Head shots and group shot. Shot by Claire Wood on 5th September 17.

Digital Marketing Case Study: Actikem


“Attending the Digital+ Programme was very beneficial in terms of its content and delivery. The 1-day intensive Seminar was expertly led and packed full of useful tips to help businesses unravel a lot of the digital ‘jargon’ and seize the opportunities that these new platforms and channels can provide.”
 Audrey Mooney, Sales & Marketing Manager

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Get in touch with us if you would like to discuss how we can help you and your business.

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