Relocation Case Study: Autocross Euroshel

Relocation Case Study: Autocross Euroshel

 “The relocation will enable the business to develop new customer opportunities, new ventures and new partnerships. The infrastructure in Cheshire East enables easy access throughout the UK for our installation teams and the area provides a great quality of life for our staff.”

Will Cross, Managing Director Autocross Euroshel


Autocross Euroshel started life as a family business back in 1973 and, since producing the first vandal resistant shelter in the 1980s, it has continually evolved to become a modern manufacturer of modular stainless shelters and associated street furniture. It now exports it products as far as Nigeria and provided shelters for the London 2012 Olympics.

Managing director Will Cross is passionate about his products and developed the unique modular Euroshel System, which means that designs can be easily adapted to their clients’ needs. This combined with the use of high-quality materials results in an end product which is both attractive and durable.

The Skills & Growth Company* has supported the company to relocate to Cheshire East and continues to support the company with a broad range of services to help the business continue to grow. These include one-to-one business support, procurement training, support with exporting, specialist manufacturing programmes and funding.

Now based off Back Lane, in Congleton, Euroshel has taken on 5,000 sqft. of industrial space. Three staff transferred from its previous base in Lancashire and five new jobs have been created at its new manufacturing facility.

*Please note this case study was published before The Skills & Growth Company was brought back into the Council’s Economic Development Service.

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