Digital+ Case Study: SBH Radiators
“The Digital+ Programme has been incredibly supportive in ensuring that we get access to relevant training and kept us in the loop for other opportunities that arise, I would definitely recommend the Programme to other businesses” Kathy Smith, Managing Director
SBH Radiators 2016 LTD, Cheshire is a family business that manufactures and distributes premium quality hand-made stainless steel radiators. SBH has been trading for 14 years and was purchased by Kathy Smith in early 2016.
Why did you want to take part in the Digital+ Programme?
Since purchasing the business we felt that we were not marketing or promoting our business in the right way to the right audience. Although we have experience and qualifications in making and selling our products we really felt overwhelmed at what we should be doing online.
How did the Digital+ Programme benefit your business?
The Digital+ Programme allowed us access to free training and resources to help to clarify what our business could and should be doing. It gave us the dedicated time to think about our activities on social media, what our website was doing and really delivered good usable material in a language that small business owners understood.
What was unexpected but has been really beneficial is the ability to mix with other small business owners that surprisingly have the same problems as ourselves (lack of knowledge, lack of finance, lack of time). Some of these people have become contacts outside of the training room and are incredibly valuable.
Since attending the Digital+ Programme have you made any changes?
Absolutely we have made changes! We were able to think and plan more clearly and with gaining focus has allowed us to be specific in our marketing activities. We understand better how to communicate with our audiences online and are now undertaking social listening and analytics to see how we are performing in the first few tentative steps of our new marketing plan.
How have you found the support provided by The Digital+ Programme?
The Digital+ Programme has been incredibly supportive in ensuring that we get access to relevant training and kept us in the loop for other opportunities that arise. They have also signposted us to other organisations that perhaps we would not have known about without their help.
All the staff are approachable, easy to work with and a pleasure to know
Would you recommend this project to other SME’s across Cheshire and Warrington?
Our recommendation could not come highly enough.
For more information on the Digital+ Programme see: https://digitalpluscheshire.co.uk/