Creative & Digital

“Our creative businesses have a proven track record of award-winning innovation and regularly top the league tables of the most influential industry-leading expertise. Weave will celebrate our strengths, ensure we can both retain and attract skilled staff and be equipped to face the challenges of a rapidly-evolving sector.”

Weave chair, Denise Proctor

We commissioned a detailed review of the Creative and Digital sector in the Borough; this identified over 2,000 businesses in the growing sector, providing employment to around 7,500 people.

Particular concentrations of activity in the sector are centred in Macclesfield (25% of companies), followed by 15% in Wilmslow, 12% in Crewe, and 10% in Knutsford. A review of sub-sectors identified particular strengths in IT and software (c.42% of activity), Advertising (10%) and Design (5.4%). Whilst the Borough is home to major global companies, 81% of the total businesses are SMEs employing fewer than 10 people, with 66% employing fewer than 4.


Following the completion of the sectoral review, we established the Weave Network, an industry-led taskforce to make a number of interventions to support the sector, including work to improve access to funding, improve alignment between skills demand and supply, and work to encourage strong cross-sectoral collaborations and networking.

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