Healthy children’s food business raises £50k funding
Macclesfield based Tutto Bene World has secured a £50,000 investment from the Northern Powerhouse Investment Fund (NPIF).
Tutto Bene World was referred to GC Business Finance by The Skills & Growth Company.
Owned by Director Mike Williams, Tutto Bene World has created a new range of healthy Italian food and drink products designed specifically for toddlers and young children. The business will use the investment to create four new jobs in the first year of trading and to help fund product set-up, equipment and printing, food and drinks analysis and marketing costs.
Tutto Bene is designed to fill a gap in the children’s snack market for healthy Mediterranean inspired products and has already secured distribution with Ocado. A number of product lines are already in production including three flavours of organic mini grissini, Parmesan bites, Parmesan flakes and a range of Let’s Make It products, to get young children and families involved in cooking and preparing meals.
Tutto Bene Director Mike Williams said: “Tutto Bene means ‘all good’ and that’s just what our new range is, with all our products sourced and manufactured in Italy using the best ingredients. Having established our brand and core range, we came to GC Business Finance at a crucial point in the development of the business. The NPIF funding we secured as a result enabled us to develop and get the range out to distributors quickly, something that has already paid dividends with Ocado coming on board to support us very quickly.
“We know that on average, Italians live around 18 months longer than their British counterparts; the Italian diet being thought to be one of the main reasons for this. With that in mind and knowing just how critical early years health is, our range is designed to help parents and carers to encourage their children to eat a healthier diet by giving them tasty, easy, nutritious and natural Italian products.”
Cllr George Hayes, Chairman of The Skills & Growth Company said: We have worked with Mike and his team since 2016 from the launch of Tutto Bene, and are delighted to see the business flourish; we wish them every success and look forward to supporting their further growth as a welcome addition to the Cheshire East economy.”
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.