Cheshire East is at the heart of the North’s creative cluster with around 2,000 businesses in this sector, and employing just under 5,000 people. This includes specialisms such as ICT, software development and advertising, all set to be at the forefront of the growing digital economy.
The creative and digital sector has grown 30% faster than the rest of the economy in recent years, and is expected to deliver further growth opportunities in the near future, attracting both national and local government support. Some of our key achievements to date include the launch of a digital business support programme and a private-sector led taskforce The WEAVE, a Digital Growth Programme investment fund in collaboration with Creative England, and Connecting Cheshire’s investment of around £42m in fibre broadband infrastructure by 2017 in partnership with BT.
Where a large majority of the sector’s businesses are small (around 80%), the borough is also home to a number of multinational corporations. The designers of Angry Birds are based in Macclesfield, along with ThinkPositive’s newly established European Design Centre. Barclays Global Technology Centre in Knutsford is the epicentre of digital applications for personal and business banking, and McCann in Prestbury, is the largest advertising agency outside of London.
In Cheshire East, you couldn’t be better placed: the BBC’s move from London to MediaCity in nearby Salford, along with ITV and several production studios, has served to attract some of the nation’s best talent to this part of the world. There’s also a steady stream of new creative talent coming from both Liverpool and Manchester Universities, each having excellent reputations in this field.