New jobs created as shelter manufacturer relocates to Congleton

New jobs created as shelter manufacturer relocates to Congleton

Cheshire East Council’s arms-length Skills and Growth Company has helped a leading manufacturer of bus and cycle shelters to relocate to Cheshire East – creating new jobs in the borough.


Autocross Euroshel Limited, now based off Back Lane, in Congleton, has taken on 5,000sq ft of industrial space. Three staff transferred from its previous base in Lancashire and five new jobs have been created at its new manufacturing facility.


Autocross Euroshel started life as a family business back in 1973 and, since producing the first vandal resistant shelter in the 1980s, it has continually evolved to become a modern manufacturer of modular stainless shelters and associated street furniture. It now exports it products as far as Nigeria and provided shelters for the London 2012 Olympics.


The Skills and Growth Company has supported the company to relocate and continues to support the company with a broad range of services to help the business continue to grow. These include one-to-one business support, procurement training, support with exporting, specialist manufacturing programmes and funding.


Managing director Will Cross is passionate about his products and developed the unique modular Euroshel System, which means that designs can be easily adapted to their clients’ needs. This combined with the use of high-quality materials results in an end product which is both attractive and durable.


Mr Cross said “The relocation will enable the business to develop new customer opportunities, new ventures and new partnerships. The infrastructure in Cheshire East enables easy access throughout the UK for our installation teams and the area provides a great quality of life for our staff.”


Congleton MP Fiona Bruce said “I really enjoyed visiting Autocross Euroshel in Congleton and seeing the high-quality products they manufacture and to meet several of the employees, who clearly enjoy working for such a flourishing company.


“I congratulate Will Cross and his wife Julie on developing such an exciting business, which I know, from my own background, will have taken real hard work over many years. It was good to hear them say that  Congleton is a really positive place for them to have expanded to with good transport links, pleasant business premises available and excellent local staff.”


Councillor George Hayes, chairman of the Skills and Growth Company, said: “I am delighted that Euroshel has relocated to Congleton. Our talent pool is impressive, with a higher proportion of our workforce in skilled roles, including manufacturing. People are vital to the success of any business, whether you are recruiting or moving staff here. Cheshire East is also an attractive proposition – offering a perfect work/life balance with vibrant communities and fantastic local services, such as schools and healthcare”.

To find out more about Autocross Euroshel and the range of modular stainless steel products visit

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