Digital+ Case Study: Direct Access
“The Digital+ programme has transformed the way we communicate on social media. Being able to showcase our testimonials in this way has attracted new business for us ranging from Eurostar to the National Racecourse Association and significant export opportunities in Dubai.” Stephen Mifsud, Managing Director
The Digital+ programme provides small-to-medium-sized businesses (SMEs) with free expert support on digital marketing and technology, including social media and cloud computing, as well as how to optimise their website, as part of the Connecting Cheshire Digital 2020 Programme, funded by the ERDF. An impressive 98% of feedback from businesses owners said the support had ‘met or exceeded’ their expectations.
Direct Access, a Nantwich-based disability access consultancy, gained invaluable insight on how to improve their social media marketing and develop an effective marketing plan as they continue to expand in the UK. They are now exploring opportunities to expand internationally.
The company faces unique challenges as both senior members of staff are deaf – so generating new business and engaging with people through telephone marketing can be difficult. As a result of the support received, they are now able to exploit social media more effectively to market their service and reach new audiences.
Direct Access recently won the coveted International Trader of the Year Award at the South Cheshire Chamber of Commerce Awards. The award recognised Direct Access’ successful first year in the United Arab Emirates and opening of the company’s first offices in Dubai.
For more information on the Digital+ Programme see here.